UK-based, Lateef Olayiwola Awoyemi whose My Way Now garment company is making waves around the world has explained that the brand is the result of a group effort.
Said he: “We were a small group of close friends. One is good at IT; one is good at art, one had some savings and funds to spare and one was good at marketing and wholesaling. We were somewhere one day and the idea came up. We decided to put our heads together and thought the only way is up and we sloganised that to become “it’s our way now.”
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