Many of the men who purchase the masterclass think they have to behave as an “alpha male,” to get dates—whether that is by being rich, having a certain body type or seeming very confident, according to Anderson. Many are engineers or in similar fields where they spend a lot of time behind a screen and may not have much time to develop their social skills.
“You need to communicate a trajectory,” says Anderson. “She needs to know you’re going places. If you’re unemployed, you need to communicate why you’re unemployed and how you will not be unemployed when you’re together.” As for the men, she says, “They all want someone they are excited about. Someone excited to be with them. Someone they find attractive.”