Encouraging inflation news: Online prices keep dropping | CNN Business

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In a positive sign for inflation-weary consumers, online prices dropped in December as retailers resorted to deep discounts to lure shoppers

Adobe said e-commerce prices were 1.6% lower than the year before, marking the fourth consecutive month of annual price declines. For many years, online prices did nothing but fall as e-commerce was immune to inflationary pressures. That changed following the start of the Covid-19 pandemic as strong demand and supply chain trouble lifted online prices. Vivek Pandya, lead analyst at Adobe Digital Insights, told CNN the return of falling prices is a big positive for consumers.

The categories experiencing the biggest annual price drops include computers , electronics , toys and sporting goods , Adobe said. “Retailers, who were either dealing with excess inventory or contending with a softening spending environment, embraced big discounts this year to drive volume,” Pandya said. Prices are still rising year over year in products that typically lack heavy discounts, including personal care and medical equipment . Grocery prices jumped 13.

 

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