The holiday PC market stunk for everyone except Apple, report says

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A sharp drop in global PC shipments in the holiday quarter makes it more likely that the PC market's recovery will be later than expected.

A sharp drop in global shipments of personal computers in the holiday quarter wrapped up a year of such declines, but Apple Inc. reportedly suffered the least.

Lenovo... A sharp drop in global shipments of personal computers in the holiday quarter wrapped up a year of such declines, but Apple Inc. reportedly suffered the least. Lenovo Group Ltd.’s 992 shipments fell 28.5% to 15.5 million units from a year ago, according to IDC estimates, though its market share remained steady. HP Inc. HPQ shipments dropped 29% to 13.2 million units and Dell Technologies Inc. DELL shipments sunk 37.2% to 10.8 million, but Apple shipments only slipped 2.1% to 7.5 million units. Asustek Computer Inc. 2357 shipments fell 20.9% to 4.8 million units, IDC said.

“Average selling prices across many channels also fell as excess channel inventory over the course of the past few months triggered discounting in an effort to spur demand,” Jitesh Ubrani, a research manager for IDC, said in a statement. “Despite these efforts, inventory management of finished PCs as well as components will remain a key issue in the coming quarters and has the potential to further affect ASPs.

 

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Mac book pro base model costs $5k in buenos aires. And no iphone 14, only 13th. Majority of people cannot afford this devices. The high retailers price is the reason why apple devices will never be popular in LATAM. Sad, because apple products are great.

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