Mediawan CEO Pierre-Antoine Capton Talks Talent-Driven Strategy, Plan B Acquisition

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Pierre-Antoine Capton, the CEO of Mediawan who recently engineered the company’s high profile acquisition of Brad Pitt’s Plan B, said both companies have already started working together on some projects.

to launch a new L.A.-based production outfit, Blue Morning Pictures. With both deals, Mediawan is buying more than stakes, it’s investing in talents and forming long-term partnerships with them. Under the pact with Plan B, Pitt and his partners Dede Gardner and Jeremy Kleiner have taken a minority stake in Mediawan.

“We want to make sure the next Florian Zellers and next series like ‘Lupin’ will keep their positioning in France and will continue doing so more and more,” Capton added. Capton, who is an avid soccer fan, compared the situation between the drain of French film talents and the French soccer league, which comprises of many champions such as Lionel Messi, Kylian Mbappé and Nemar. He said the French soccer league was, like the local film industry, confronted with an “economic problem” provoked by the collapse of a billion-dollar TV deal with Mediapro in 2020.

 

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