This is an excerpt from BuzzFeed News' culture newsletter,Hi, and welcome to Like and Subscribe, Stephanie McNeal’s column about the accounts and trends she just can’t stop following on social media.
Wisniewski is one of the many longtime content creators embracing their smaller but engaged audience — despite an industry that, she says, can place pressure on them to grow, grow, grow. Her Reel struck a chord among many Instagram influencers who seem happy with their relatively small followings. Wisniewski’s focus on what she called “quality over quantity” first occurred due to necessity, she told me, because she had to manage her influencer workload while still holding her full-time job. Once she became an influencer full time, she realized maintaining her “smaller, like-minded” community was the path she wanted to pursue.