They’re Cover Girls. They’re in Their 70s.

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Sky-high demand for older models—women in their 60s, 70s, 80s and even 90s—is creating a whole new generation of cover girls. They even get stopped at the supermarket.

Maye Musk, part of a wave of successful older models, appeared on the cover of 2022’s Sports Illustrated swimsuit issue at age 74.Updated Jan. 14, 2023 10:05 am ET

Ninety-year-old Frances Dunscombe only began modeling at age 82 after the death of her husband. When her daughter, a model in her 60s, suggested Ms. Dunscombe join her to visit her agency, she scoffed, “You must be joking.” Now, she realizes, “Actually, I think it was quite a good time to start modeling, because it wasn’t going to go to my head.”

A childhood war evacuee in Britain, Ms. Dunscombe left school at 15 and didn’t have a major career until modeling. Now, several years into her modeling career, she’s done lingerie pictures, worn Prada in Hunger magazine and been on the cover of Harper’s Bazaar UK. Ms. Dunscombe, who lives in Surrey, United Kingdom, sees her mission as inspiring and advocating for older women. “I get extremely irritated when fashion editors promote the most frumpy of clothes for the older age groups,” she said.

 

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beatuiful old lady

They aren't 'girls.' They are women.

'sky high demand'. show your numbers

Yup I'm a bit of that at 61 but at least I cover myself up! :)

Hell yeah!

US solgan,Sex sells

Goals.

No. They don’t.

“Sky-high demand?” From who? Because that demand isn’t from the male demographic. Sounds more like advertisers and businesses looking at new ways to lie to women and get them to spend more money.

Beautiful ladies.

I think we have lost it, the next thing is they will be a size 14 body positive too !!!

Good. Let’s keep doing this for WOMAN.

Old is the new new, obvi.

Really nice to see something like this.

A beautiful woman the color swimsuit fantastic for her. Lovely to see how she exemplifies how beautiful an older woman can be

Stop. No.

More evidence WSJ has lost its way.

A classmate from Norway said something about her mother being in swim suit. Suddenly a large cultural gap appeared, too large to be bridged. Jouissance is sexualised, lacking its proper place it oozes in all spheres of life. Perhaps “swim suit” is the reflexive signifier in West

Idk what the issue is. If people want older women as cover girls then who are we to stop them?

Creepy

I keep thinking my 70 year old dad should model! LLBean

Whatever makes money! Welcome to America 🇺🇸!

Please, you can keep Ms Depends!

Sexist propaganda, but not surprised.

A new way to make money with retired ppl because yankees gen z and millenial dont want to work

They should be stopped everywhere

They are not…Older Models…☺️😅…they are more Mature!…. The more immature one..🙂 that’s you! who define them as old….💁🏻‍♂️ 😅⚓️🌈

Kind of gross.

GIVE ME BACK MY SON

They're not, 'girls,' then.

Only 30 and under do it for me

Yeah I’m good thanks. Block

Wow... 👋👋👋

My time to shine 🤣 _Tamuti

And why not? I think it is great!

Id split them apart, thanks for the sexy material WSJ.

🤡

So we have to like clapping vagina lips now?

'Take kindly the counsel of the years, gracefully surrendering the things of youth'

Is that Elmo's mom?👀

🙋🏽‍♀️ ...

The human body at all ages is beautiful 😉😁👍

Excellent. We need to radically rethink our preconceptions about 'old' people.

🧡🧡🧡

Hubba hubba 🤮

gross

Sure, TLC has a new reality TV show: MILF Manor. Next: GILF Island.

The Devil In The Shadows. Klaus Schwab Founder and Executive Chairman of the World Economic Forum. Hitler is back...! Must watch video!

Melania Trump can find work again?

Let’s go ahead and start over

GILFs are in! Holla! 😆😉

Instagram link?

Maybe ask SI if they were paid by a son to feature a particular model.

There are a lot of attractive women in their 60s and 70s, yes even some in their 80s who could teach younger women a thing or two about beauty and grace.

Since when did the WSJ start doing NY Post stories?

Lol

I would love to have information regarding the agencies the Brands Hire Models . I am very interested I was I have a modeling background . From the article in the magazine, it doesn’t appear there are agencies in the US. I would also be interested in, possibly starting an agency!

The reactions here say more about Twitter, and the commenters, than the article they didn't read, or the women in it.

if this were true nobody would retire and there would be no Photoshoppers working for magazines

Это говорит о том, что в мире больше старых людей, чем молодых. Люди замедлили темп рождаемости и в этом виновата капиталистическая система.

Those nursing homes in NY have gotten boring since everyone left

I do like Elon, but this...

Does being a model have anything to do with the attention? If, at that age, you maintained an essence of beauty befitting a model, people will stop you simply to tell you how wonderful you look, and ask for your secrets to retaining that beauty.

Debauchery.

A bit kink. But who am I to judge.

No

Eu como!

Love a good stew that's simmers and heats up upon touching my 👄.rock on

Maye Musk 🤔🤔🤔

Hey May!

Our generation is not gender confused. Older guys like pictures of beautiful women who care about their looks.

God have mercy

Love it.

Stop it

Which is comical since they then spend 10's of thousands to Photoshop all the wrinkles, and age spots off of them to make them appear younger...

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