Roei Ganzarski, on the sidelines of Art Basel Miami Beach last month. He was there for obvious reasons: His company's technologyWhy it matters:
A much simpler and more accurate solution is for the gallery to take a high-res photograph of each authorized print. Then all a collector or authenticator needs to do is take a photo of a print, and they will be reassured that it's genuine, along with information such as when it was printed and what number it is in the edition. Let's say a collector wants to lend a work to a museum; a photograph can then suffice to ensure that the piece they get back is the same one that they lent out.
Celebrity provenance, however, has been very difficult to prove — until now. With this technology, a celebrity or influencer can wear some item, take a photograph of themselves wearing it, and attach that photo to the database entry for that item. "Traceability is one of the principal objectives in the value chain," he explained. "It’s very important these days to know exactly where your gold is coming from" — that it's 100% recycled, say, or only comes from mines in Canada.