LONDON—People worldwide are gloomier about their economic prospects than ever before and trust business far more than other institutions like governments, nonprofits and the media in an increasingly divided world, according to a survey from public relations firm Edelman.
The Edelman Trust Barometer also says 62 percent of respondents see business as both competent and ethical, compared with 59 percent for nongovernmental agencies, 51 percent for governments and 50 percent for the media. That was attributed to how companies treated workers during the Covid-19 pandemic and return to offices as well as many businesses vowing to exit Russia after it invaded Ukraine.
But companies face stirring contention by jumping into those topics, with 52 percent saying businesses can’t avoid politicization when they tackle divisive social issues, he said. This comes as social divisions have become entrenched, creating a polarized world that has left people feeling like they can’t overcome their differences or even willing to help others who don’t share their beliefs, the survey says.
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