Twitter is planning to run content sponsorship deals with more than three dozen news outlets, media companies and sports leagues in the first half of this year, according to a schedule of events shared with ad partners and seen by Axios.Elon Musk's leadership style has caused many advertisers to flee, but media companies, newsrooms and sports leagues are reaping too much revenue and marketing advantage to quit the platform.
Most of these media partnerships are multiyear deals and were brokered before Musk took over Twitter. Some deals, like the NFL's partnership with Twitter, are worth seven figures if they run for their full term, according to two sources familiar with the agreements.There's little financial downside to staying in the content deals for publishers on the platform.
For publishers, the Twitter Amplify program makes it possible to monetize targeted video inventory at scale, especially around live moments, like viral clips from an awards show or football game.Most efforts by media organizations to quit Twitter have been brief or nonexistent, even for companies entangled in Musk's banning of journalists last year.
So twitter will be worth 1 billion then? Lol 🍿
Sooo just like Facebook it's all going to be ads after ads.... that's git Facebooks numbers down. Too much advertisements on feeds
And will block every one of them.
Oh. The blatant support for every country except ours didn't bother them? Cool, cool.
Musk might suck, but atleast you know who he is lol.
Basically dying overnight, as predicted by experts