Meltwater launched a new report on Tuesday 17 January comparing local trends to global trends and revealing that the importance of social media is increasing among organisations due to global economic uncertainty. With brand awareness a priority, more than half of the survey respondents stated that economic uncertainty had made social media a more important channel for their organisation.
“With current uncertainty in the economic climate, many brands are embracing innovation to get more from their marketing budgets. A thoughtful social media strategy allows marketers to gain and retain customer attention in a way that is highly efficient, cost-effective and measurable. We’re not surprised to see that respondents are looking to increase their brand awareness using these tools,” says Enterprise account executive Lays Bammesberger.
While brand perception and brand awareness has always been important, this trend seems to be increasing. Marketing professionals will continue to face familiar challenges, such as lack of time and resources, however, social media is an exceptional tool for combating these, which shows in the report. Investing in social media channels, particularly TikTok, is an effective method of creating a strong brand.
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