Episode two of Land of the Giants: Dating Games looks at how Match Group made dating apps into a multibillion-dollar industry.If you’re tired of seeing the same profiles in your dating app, you might be tempted to try a different one. After all, there are a lot of them out there: Tinder, Hinge, OkCupid, The League — apps that are all marketed differently and are supposed to provide distinct experiences.
“When you send a rose, you have a far higher chance of getting a response and getting into a conversation than you don’t,” says Amarnath Thombre, CEO of Match Group Americas. “We are constantly looking at ways to give users a way to enhance their chance at succeeding on the app,” he adds. “That’s something that users are always willing to pay for.”earned $1.7 billion
— users are wondering if they get them any closer to connecting with real-life people. “It seems like these apps are improving on taking our money and making us spend more time on their apps than they are matching us with people,” said one dater. “Nothing has come from it at all,” said another dater of spending hundreds of dollars on dating apps. “It’s like: fool me once, shame on you. Fool me twice, I need to get off this app.