With reporting by Igor Bosilkovski, Emmy Lucas and Olivia Peluso; additional editing by Caroline HowardMona Ataya
Established in 2011 by CEO Ataya and CCO Leena Khalil, Mumzworld is the largest online marketplace for mothers in the Middle East. Ataya, a Palestinian entrepreneur, stands out in a region dominated by family businesses and a sector ruled by Amazon and Noon. Mumzworld counts 2.5 million users across the region, with its site selling more than 250,000 products for parents and children.
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