Bigger is better in India’s nascent electric car market

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India’s automakers are taking another stab at EVs as consumers gravitate towards these types of vehicles. Read more at straitstimes.com.

NEW DELHI – In India, where an increasing number of consumers aspire to own bigger cars to cope with the country’s notoriously potholed roads and bad traffic, automakers are betting on low-cost, battery-powered SUVs to capture the budding electric vehicle market.there was a new breed of EVs taking centrestage, with predominantly foreign companies looking to muscle in on the nascent electric scene.

They also offer aspirational buyers an important, yet affordable, status symbol, perching drivers above the masses. And while larger electric SUVs tend to be inefficient because they require bigger and costlier battery packs, their compact equivalents are built on small-car platforms, making them more cost effective.

After lacklustre sales of a battery-powered sedan called the Tigor EV, Tata Motors in 2020 introduced an electric version of the Nexon compact SUV. Priced at 1.4 million rupees and with a range of around 300km, the Nexon quickly became India’s best-selling electric model. But India, which may have already surpassed China as the world’s most-populous nation, is also a market carmakers cannot afford to ignore.

 

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