US targets Google's online ad business monopoly in latest Big Tech lawsuit

WASHINGTON - The US Justice Department sued Alphabet’s Google on Tuesday, accusing the company of abusing its dominance of the digital advertising business and said Google should be forced to sell its ad manager suite, in the government’s latest jab at thwarting Big Tech’s market power.

Google responded to the lawsuit, saying the government was “doubling down on a flawed argument that would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.” The 2020 lawsuit alleged violations of antitrust law in how the company acquires or maintains its dominance with its monopoly in online search and is scheduled to go to trial in September.

Advertisers and website publishers have complained that Google has not been transparent about where ad dollars go, specifically how much goes to publishers and how much to Google.

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