Sodara, a 33-year-old California native who switched to triathlon after a successful career as a middle-distance runner, won the Ironman World Championship in Kona, Hawaii, in October, 18 months after giving birth to her daughter Skye.
“On is an innovative company pushing the limits of human performance,” she said. “From our initial conversations, I immediately felt special energy and knew I wanted to be a part of what the team is creating. I felt incredibly inspired by On cofounder Olivier Bernhard’s passion, values and fearlessness. This ethos resonated with me on many levels, and I felt that On was the perfect place for me to land as an athlete.
“I want to do everything I can over the next year and a half to be in a position where I can fight for that win,” he said. “This also means choosing the right partners with the best team, who can give me that competitive advantage regarding equipment. From what I’ve seen when visiting the On Labs, it is such a dynamic, dedicated team which I believe can put me in a better position in Paris.”
Canadian Paula Findlay, who has a popular YouTube channel, That Triathlon Life with partner Eric Lagerstrom, said: “I have always admired On’s attention to detail and style. Every time I’ve picked up an On shoe or piece of clothing, I’ve been so impressed with the quality and feel and loved the look of it. I raced in the Cloudboom Echo 3.0 last December and won, so my confidence in the On race shoes is extremely high.
On was founded 13 years ago in the Swiss Alps as a footwear brand and now produces apparel and accessories as well. It went public in 2021.