Meet RAYGUN, The Tiny Midwestern Meme Machine Partnering With The Onion To Speed-Sell Gentle Snark

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Whether it’s gas station breakfast pizza or a love affair with ranch dressing, the retailer with Iowa has it printed on a T-shirt, mug, coaster, poster or pint glass. by SarahAMuller1

on a Midwest dinner table, but RAYGUN sure does. “The geography component is absolutely critical,” Draper said.RAYGUN’s $7.6 million in 2022 sales was a record, with 2023 projections looking brighter, according to Draper. Now RAYGUN is looking to juice growth bywith the clown prince of meme brands, The Onion. It’s fitting that RAYGUN, which revels in its agricultural roots, would link up with a company named after a vegetable.

Zac Voss, a long-time Draper friend, grew up the child of two Des Moines Register newspaper reporters and said he made the decision to invest in RAYGUN after noticing the brand was converting news into a groundbreaking form of profit.

 

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