Television fans recently heard a sample of Brehmer’s confident, reassuring dulcet timbre to start off an episode of the hit Chicago-based FX TV series “The Bear.”
“Radio was the primary way that people found out about new music and that’s no longer the case — it hasn’t been for 20 years now,” Kot said. “People don’t need the radio to find new music. It’s a click away on their cellphone.” Voice-tracking, or prerecorded segments were “not live,” said Dave Plier, weekend talk show host on WGN-AM 720 and board chairman of the Museum of Broadcast Communications. “It’s made to sound live. You don’t know if that host is local or not. Somebody might just be listening to that station because of the genre of music they’re playing when people used to tune into music radio to also listen to the personality.
An ominous sign of this was radio giant iHeartMedia’s pivot toward using artificial intelligence instead of human radio programmers. The change was believed to be responsible for the firing of hundreds of radio station workers across the country, according to The Washington Post. Lin Brehmer was the voice of Chicago. His voice was unique and a perfect way to start the day. An ambassador for the city’s music scene and a dear friend, I announced the Uptown music district concept on his show.“Because DJs don’t select music or rarely select music on corporate radio, the influence has also diminished. DJs as tastemakers is definitely a thing of the past,” Makagon said. “But radio is unique because the medium has an interpersonal feel that is often missing from other media.
than corporate stations. “I think people yearn for the human connection at the end of the day. I think people get sick of numbers and you’re already starting to see it with younger people gravitating back to vinyl records. They want something a little bit more ... a digital connection isn’t satisfying.”
Yes