– a British multinational consumer goods behemoth whose brands include Ben & Jerry’s, Hellmann’s, Knorr, Dove, Comfort and Seventh Generation – initially wanted"Shark Tank" success story Scrub Daddy to just distribute its Cif all-purpose cleaning cream.So, he came back with a proposal of his own, resulting in a selection of co-branded products that will push South Jersey-headquartered Scrub Daddy into untapped international markets while bringing Cif to the U.S. and Mexico.
The cleaning products brand, known for its smiley-face sponges, already does “well over” $100 million in annual sales, he said, growing roughly 120% annually for the past few years. Already in 27 countries, the partnership is expected to roughly double Scrub Daddy’s international market presence following a multiyear phased roll out, which has already begun.
“They put their first order into Singapore – it sold out in a week,” Krause said. “It’s unbelievable, the whole thing, how well it’s already working.”