Hoka, which started in 2009 in France as a running shoe for hardcore marathoners, is growing rapidly with casual runners, hikers and weightlifters. The brand, which hawks $125-and-up ultra-cushioned shoes, has also become something of a fashion symbol outside of exercise. Hoka is appealing to consumers looking for everyday walking shoes, and it’s been spotted on celebrities, including Gwyneth Paltrow and Emily Ratajkowski. “This is the antithesis of minimalist sneakers.
At the time, so-called minimalist sneakers were gaining in popularity. In 2005, Nike launched its Nike Free line, which set off a wave of similar versions from rivals. “There were a lot of brands trying to emulate that look,” said Jay Sole, a retail analyst at UBS. “There wasn’t anyone doing what Hoka was doing.” But Hoka carved out a niche in specialty running shops.
how 'Designed' of a shoe do you need to run. just RUN. the shoes not gonna fall apart. people place to much emphasis on 'gear' pumping up your nikes didn't make u jump higher. and gatorade wasn't even good for u. lol
Can we get running shoes designs and materials brought back from the 80’s with leather. I do not like all this mesh. No support
A phenomenon, on companies, brands, and products.
good
It is called the 'free market'.
They’re easy to stumble in.
Yall about 5-10 years late aintcha?
Great plan: pad your feet so much that they forget how to do their job. 🤦🏻♂️
So amusing, visibly CNN is not even able to run
They’re vgly
I love the lower half on my Clifton 8. The upper could stand a remake though to give it more of a normal foot shape but at least you can get it in a wide to make up for that.
Been wearing them for years. Amazing sneakers
I sold hoka & on_running 11 years ago while Vibram5Fingers were on the wall. I couldn’t give Ons or Hoka away & now sorority girls are wearing them. What a world! This article tells me the trend is peaking & soon something else will take over. History tends to repeat itself.
CNN’s all over the place, desperate times. Trump spike waning?
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why gas prices are surging this month | CNN BusinessNormally, prices at the gas pump drift lower during the dead of winter as lousy weather keeps Americans off the roads. But something unusual is happening this year: Gas prices are rocketing higher.
Source: ALNewsNetwork - 🏆 583. / 51 Read more »
ASML says 'rules are being finalized' on chip export controls to China | CNN BusinessSML, a Dutch maker of semiconductor equipment, says “rules are being finalized” on export controls -- amid reports that the Netherlands and Japan have joined the United States in restricting sales of some computer chip machinery to China. The art of the deal why so late? Any sanctions/fines for this delay MinPres ? Is this news reporting real or fake ? I’m so sick of you guys making things so dramatic all of time . Give me so much stress ! Time to investigate them
Source: CNN - 🏆 4. / 95 Read more »
'Attack on India:' Adani slams US short seller over fraud allegations | CNN BusinessAdani Group has published a detailed rebuttal running to more than 400 pages against allegations of fraud made by a US investment firm, calling the short seller's investigation of the ports-to-power conglomerate 'a calculated attack on India.' FRAUD ADANI , FRAUD AMBANI , & THEIR BOSS IS FATHER OF ALL FRAUDS - MODI Short seller “Hindenburg Group” had “88 questions”. Yeah that’s not at all shady.
Source: cnni - 🏆 326. / 59 Read more »
French workers bring Paris to a standstill in second mass strike over pension reforms | CNN BusinessFrench schools and transportation networks were heavily disrupted Tuesday for the second time this month, as unions staged another mass strike against government plans to raise the retirement age for most workers. Hey, you elected a government that allowed uncontrolled migration, benefits for those migrants, now wonder why they dont want to pay you any more? And this is Denmark, you know the happiest people on earth. (or the weakest) The french know how to do it!
Source: cnni - 🏆 326. / 59 Read more »
Norway discovers huge trove of metals, minerals and rare earths on its seabed | CNN BusinessA Norwegian study has found a 'substantial' amount of metals and minerals ranging from copper to rare earths on the seabed of its extended continental shelf, authorities said on Friday in their first official estimates. Does this mean mining willl occur now? Ugh Russia just now remembering Norwegians are ethnic Russians longing for liberation. LaMonicaBuzz Useless news as it's still underground.
Source: cnni - 🏆 326. / 59 Read more »