Who are the best new artists? Check TikTok

AFP/Denis Charlet

"Social media over time has made the music industry a lot more reactive to what people are raising their hands for, rather than taking this top-down approach of kind of deciding, okay, this is the star of the moment," said Tatiana Cirisano, a music industry analyst at MIDiA Research. Also up for the coveted Grammy are Brazil's Anitta, who found viral TikTok fame with a dance challenge to her smash"Envolver," and Italy's Maneskin, the Eurovision rockers who saw their cover of"Beggin'" strike algorithm gold.

"These days, 90 percent of artists' breakthroughs into public consciousness is happening on TikTok," the analyst said.

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