The cash cards were awarded to the business owners by the City Economic Investment Promotion Office under the Department of Trade and and Industy’s Negosyo Serbisyo sa Barangay–Pangkabuhayan para sa Pagbangon sa Ginhawa program.
The program aims to assist micro-enterprises that were affected by fire incidents and other calamities, as well as health emergencies.CEIPO officer-in-charge Ms. Alma Bucalen said the beneficiaries were mostly owners of small stalls, sari-sari stores, food carts, barbershops, computer shops and salons, who were affected by the crisis brought by the Covid-19 pandemic or victims of fire incidents in the city.
“Sinikap po ng ating tanggapan na matulungan ang mga naapektuhan ng sunog o nahirapan sa kanilang pangkabuhayan dulot ng pandemya. Sa ilalim po ng direktiba ni Mayor Along at sa suporta ng DTI, aagapay po tayo sa pagbangon ng mga kababayan nating nasunugan o mayroong maliliit na negosyo ,” Bucalen said.
“Kahit unti-unti na po tayong nakakabalik sa ating normal na pamumuhay, nais pa rin nating alalayan ang ating micro-business owners ngayong patuloy na tumataas ng presyo ng mga bilihin. Hangad natin ang sama-sama nating pagbangon sa krisis ,” Caloocan City Mayor Dale Gonzalo “Along” Malapitan said.