Liquor before beer: Spirits beat brews in new market data

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New figures show that spirits surpassed beer for U.S. market-share supremacy, based on supplier revenues, a spirit industry group announced Thursday.

The rise to the top for spirit-makers was fueled in part by the resurgent cocktail culture - including the growing popularity of ready-to-drink concoctions - as well as strong growth in the tequila and American whiskey segments, the Distilled Spirits Council of the United States said.

"Despite the tough economy, consumers continued to enjoy premium spirits and fine cocktails in 2022," Distilled Spirits Council President and CEO Chris Swonger said. Benj Steinman, president of Beer Marketer's Insights, a leading beer industry trade publication, said the beer industry saw unprecedented growth in the 1970s, growing at a pace of 4% annually. As recently as 2000, beer's share in the alcohol market was 58%.

 

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