Excellent content can forge genuine connections with customers. It is every brand’s key to capturing their customer’s attention and sustaining a favorable brand reputation.The internet is crowded and noisy with promotions, infographics, flashing banners, memes, clickbait, subscription pop-ups, white paper, blogs, videos, vblogs, podcasts, and many more.
Brands are in the race daily to capture the attention of its audience and customers. Attention is at all-time premium.‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action’ – Content Marketing Institute
So, how do marketers and brands stand out in the noisy crowd of content? What makes an effective storytelling, narratives and content marketing strategy to earn the attention, interest and trust of their customers? Are you providing truly relevant and useful content to your customers to help them solve their issues?Key Seminar Topics– Latest trends in content marketing in 2023 to keep in mind in your campaign
– Effective content is data-driven, has stunning creatives, highly entertaining and leveraging on technologies– Create a Style Guide– Scale content creation and distribution network– Understand the profile of your audience– Continue building your brand– What makes an outstanding brand storyCMOs, Brand Marketers, Business Owners, Category Managers, Advertising Managers, Digital Directors, Digital Agencies, Publishers, Retailers, Media, Telcos, Content Creators, Bloggers, E-Commerce...