Apple is seemingly driving a (partial) recovery of the struggling Chinese smartphone market

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Apple has managed to start 2023 on a high note in China, helping the local smartphone market recover (a little) after a terrible, horrible, no-good 2022.

Things were especially bad in China during the typically prosperous final three months of last year, when sales dropped by a painful 15 percent compared to the same period of the previous year.

Apple did exceptionally well during the Chinese New Year season to actually improve its iPhone sales by a healthy 6 percent, leading the local vendor chart once again and looking at further growth in the near future. With"social activities" largely back to"normal" in the country after a significant COVID-19 wave in December 2022, sales"quickly increased week over week" to kick off 2023, exceeding 7 million units"before the week the Chinese New Year season started."

 

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