Things were especially bad in China during the typically prosperous final three months of last year, when sales dropped by a painful 15 percent compared to the same period of the previous year.
Apple did exceptionally well during the Chinese New Year season to actually improve its iPhone sales by a healthy 6 percent, leading the local vendor chart once again and looking at further growth in the near future. With"social activities" largely back to"normal" in the country after a significant COVID-19 wave in December 2022, sales"quickly increased week over week" to kick off 2023, exceeding 7 million units"before the week the Chinese New Year season started."