Mary Kay names Sheryl Adkins-Green as chief experience officer - Dallas Business Journal

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Sheryl Adkins-Green has been with Mary Kay since 2009. She will continue to lead the Global Brand Experience Division and the company’s in-house creative agency in her new role as chief experience officer.

“Nothing matters more at Mary Kay than a rewarding experience for our Independent Beauty Consultants and their customers,”“Sheryl’s experience as a customer-first marketer with an emphasis on unparalleled service makes her a natural fit as our Chief Experience Officer. She’s beyond passionate about the Mary Kay opportunity, and we’re thrilled to see how her global strategy will continue to make a difference in the lives of women across the globe,” Moore continued.

In her new chief experience officer role, Adkins-Green and her team will combine research, data analytics, and trend forecasts to anticipate the needs of Mary Kay’s independent beauty consultants and their customers in more than 35 countries. “Mary Kay Ash always said, ‘Picture every person with an invisible sign around their neck that says Make Me Feel Important,’” Adkins-Green said. “This will be my mantra as I take on this exciting new role.”

 

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