Leading a Business in Ukraine During the War

On February 24, 2022, Russian troops invaded Ukraine. This dramatic escalation of a conflict that began 2014 sparked an ongoing war that has led to tens of thousands of deaths and the largest European refugee crisis since World War II. It’s beenAs the world marks the one-year anniversary of the invasion, we wanted to understand how businesses in Ukraine have navigated the last year.

Eventually, my family was able to get to Poland, and I went to my hometown near Odesa. But those first few months, there was no work. There were no clients. If someone called, it was to talk about who was alive and who was not, who was in occupied areas, who had relatives in trouble, who was in the basement, and in what condition.

Nowadays, we call it “war-life balance” — when missiles are flying overhead; people are working from bomb shelters, basements, and bathrooms; we have no power, no internet; schools are closed, so kids are with us at home…the stress and anxiety are intense. Of course, there were moments that were emotionally devastating. I had a colleague who lost her father in the war. Others had close relatives who were captured in the occupied territories. One has a brother who’s been imprisoned for six months with no word on where he is or when he may be released.

According to recent estimates, 90% of Ukrainians today exhibit symptoms of PTSD. And you know, this mental health stuff, it’s not as popular here as it is in the U.S. and Europe. A lot of people are reluctant to admit they need help.

We all understand that we have a professional army, and they’re doing their job. So we have to do our job, here. Once my team and I understood this, we became more focused, more driven to find creative ways to help the founders we work with and adapt our programs to meet new demand. After the war, we’re going to need a lot of smart people here in Ukraine, and I see our work as helping to prepare the next generation of young entrepreneurs to lead our country forward.

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