Hotline mailbag: Pros and cons of the Pac-12 partnering with Apple, expansion odds, merger options, backup plans and more

The Hotline mailbag is published every Friday. Send questions to— and include ‘mailbag’ in the subject line — or hit me on Twitter: @WilnerHotline.

If Pac-12 content were available on Apple TV, anyone anywhere with an iPhone would have access via the app.“that our content should be available to any piece of glass connected to the internet.”— One of the most interesting aspects of a deal with Apple would be the recruiting component. What are blue-chip prospects from coast-to-coast doing all day, every day? Looking at their iPhones.

It’s true that Apple’s market cap is more than 10 times that of Disney, and that Apple seems intent on building its portfolio of live sports, which drive engagement and command advertising dollars like few other products in the media space. Access to the games for mainstream sports fans is vital, of course. But so is the contractual relationship. The analysts on College GameDay, for example, are much more likely to talk about Pac-12 teams, players and coaches if the network is distributing Pac-12 content.

Do you foresee a merger with the ACC in five or eight years, once this initial TV package is completed in order to stabilize the Pac-12 and whatever remaining ACC members will be around after both TV deals are finished? — @UACatManDofour years ago because we believed the conferences would be stronger for the long haul by combining their football inventory.

You seem to be fairly certain that SMU will be added. Do you think that an invitation could be contingent on re-establishing a baseball program? If not contingent, do you think SMU could still decide to do so? — @bowlof_rednblueColorado does not have a baseball program, so I suspect it’s not essential.I am confused. All these years we have heard how important market size is. Comparatively, the Pac 12 has larger, more robust markets than the Big 12.

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