has signed to exclusively represent the team, not only for sales of the MLB team’s jersey patch ad but for a larger combined sponsorship; a"Founding Partner" sponsorship, inclusive of the patch.“Everyone is anticipating big things,” Bridget Binsbacher, the executive director of the Cactus League, told the Business Journal. “We are hearing tourism is up.
“The second the Super Bowl was over we wanted to get the word out in front of fans that it is time to play baseball,” Binsbacher said. “We’ve had a focused effort on social media that is targeted towards local fans.” The Chicago Cubs and San Francisco Giants, which respectively play in stadiums in Mesa and Old Town Scottsdale, are always popular Cactus League teams, with this year being no different. The San Diego Padres, which play in Peoria, are seeing a lot of demand for tickets this year after making some high-profile roster moves in the offseason.
“It is going to be a big spring training year this year,” said Robert Rauch, a hospitality consultant who owns and manages hotel properties in San Diego and Phoenix and teaches hospitality entrepreneurship at Arizona State University. “Every hotelier is expecting a strong spring training this year.” Rauch predicted that most hotels in the Phoenix-area — even those in outlining suburbs — will experience compression during parts of the 2023 Cactus League season, meaning they’ll have more than 90% occupancy. During moments of compression, hotel operators are able to raise rates and increase profitability.
“We listen carefully to our fans on this topic over a long period of time,” said Major League Baseball Commissionerduring a press conference in Phoenix last week. “We think the changes will produce a crisper, more exciting game, with more balls in play. I think the athleticism of our great athletes will shine through. It's really not about changing the game. It's about ensuring we put the best form of baseball on the field.
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