Ask a Stoner: What Happened to Willie Nelson's Weed Company?

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Willie Nelson's weed company, Willie's Reserve, has stayed in Colorado longer than most celebrity cannabis brands.

, is somewhat of an exception — but as much I loved watching him play in the NBA, Harrington isn't Lil Wayne or Snoop Dogg, both of whom have seen their weed brands flop in Colorado dispensaries.

Willie's Reserve had a better start than most, partnering with a handful of respected growers to stock its flower jars, but consumers eventually figured out that they could buy cannabis from the same growers without Willie Nelson's name and higher prices on the label. You can still find Willie's Reserve across Colorado, but it's more of a hidden stash nowadays, for sure.

 

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