Entenmann's is bringing back its 'iconic' packaging | CNN Business

. The cellophane window has been a recognizable feature for more than 70 years, allowing shoppers to view the tasty treats they’re buying. “Entenmann’s is thrilled to return to our iconic window boxes,” the company said in a statement, adding that the company “always planned” to return to its signature packaging. “We are happy that time has arrived and love that our consumers are excited as well,” it added.

” Since then, Entenmann’s has used either a photo of the product in place of the window or clear clamshell packaging as a temporary solution. “You can’t really tell by the photo but I feel personally attacked that Entenmann’s took away the little window & replaced it with a printed picture. Not cool,” tweeted a customer last year. Another person tweeted in rage that the company eliminated the “yum yum” window.

ok

Grief!

Yay!

Great journalism per usual I’m glad that you keep me updated on what really matters! 👍🏽

This is the most processed 'food' ever, like almost plastic or some other artificial material. But it's so delicious 😋😋😋 can't stop hurling entemann's donuts down my throat...

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Except that’s not, you know, white and blue

Why can’t we get Entenmans in Canada? Entenmanns

Time flies!

Truly ground breaking reporting, good job!👍

Yay more plastic waste.

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