Will Facebook's 'Meta Verified' be a success? San Diego business leaders discuss

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Meta, parent company of Facebook and Instagram, announced this week it would be testing out a new paid subscription for $11.99 a month.

suggested outrage over Twitter Blue may have been more tied to dislike of Elon Musk, instead of aversion to paying for other services.Meta has billions of users. If just 1 percent of “active” users pay for the service, they will make over $100M per month in new revenue. They will easily duplicate the success of other social media entities who have tried it. Facebook and Instagram are no longer just “social media”— they now are “pay-to-play” serious businesses for brands.

While it may make sense for small creators to help with verification, increased visibility, and impersonation protection, it’s unlikely to see broad adoption. Previously, paid verification subscriptions for other social media apps haven’t seen tremendous success. Meta Verified is likely to follow suit.Meta Verified is nothing more than Zuckerburg’s way to fleece more money from gullible people seeking instant online recognition and validation.

 

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