The makers of Toblerone are stripping images of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production to Slovakia.
“The redesign of the packaging introduces a modernized and streamlined mountain logo that is consistent with the geometric and triangular aesthetic,” Mondelez spokeswoman Livia Kolmitz said in an email. The packaging change affects 1.2- to 1.8-ounce bars that will be made in Slovakia: Larger “tablets” will still be produced in Bern, the Swiss capital, the company says.
The chocolate bar, made with honey and almond nougat, is distinctive for its triangular “peak” shape that evokes a mountain range and matching triangular packaging — sold in scores of countries and duty-free shops around the globe.
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Toblerone chocolate may lose its iconic Swiss mountain logoToblerone chocolate could lose its iconic Swiss mountain logo because it won't be able to meet the country's standard of 'Swissness' Simple solution: Find a figure similar to Matterhorn and use that instead, no one notices it. OR, make a figure similar to matterhorn with clay, take a picture of it, use it!! Is that really hard to figure out?!! We’re they stolen and put in a vault, then ?
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