Sony Group Corp. CFO Hiroki Totoki, who is set to succeed Kenichiro Yoshida as group president on April 1, outlined his evolving corporate strategy for the Japanese tech and entertainment giant on Monday.
“I’m very much obsessed with growth. It’s very important for any company to get growth to maintain people’s motivation and maintain the customer,” Totoki told the Morgan Stanley Technology, Media & Telecom Conference. He added that, as Sony’s financial chief, “I always take care of two key metrics. Number one is growth and number two is the profit margin. And, as a CFO, I always focused on these two important metrics. If they go in the right way, the other metrics will take care of themselves. And that’s my simple philosophy.”
Sony learnt from Crackle that the best way to play the streaming game is not to play at all and have two very lucrative billion dollar deals with Netflix and Disney+ while other studios mount up billions of losses over the next few years
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Japanese companies are very good at not getting suckered into the latest fads and fashions. American companies are led by infantile social media dupes who want to be famous and popular with the in-crowd.
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