Lizzo Is Skeptical of Victoria's Secret's Body Inclusive Rebrand

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She called the infamous company's new ad campaigns 'inclusivity for inclusivity's sake.'

As Lizzo pointed out, the identities of marginalized people aren’t “trends” that should be profited off when they’re everywhere, only to be ignored—or even further marginalized—when they’re no longer in style. And for a brand like Victoria’s Secret, which has touted a very specific and deeply exclusionary brand of femininity that put them on the defensive in the first place, I’ll eat my shoe ifBut those over at Victoria’s Secret are insisting that the company’s efforts are in earnest.

This overly vague corporate language is so devoid of meaning that it just creates an echo chamber in my mind dominated by Lizzo’s skepticism. So at least for now (unless the company can somehow prove its intentionsideate

 

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