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Microsoft’s new AI bot is for marketing and work apps

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Business applications are the latest Microsoft programs to get an AI makeover so far in 2023

Microsoft, having brought artificial intelligence to its battle with Google over search, is now turning to the latest AI technology to catch up with rivals in the corporate applications market such as Oracle, Salesforce and SAP.

The software giant is introducing an AI assistant — called Dynamics 365 Copilot — for applications that handle tasks such as sales, marketing and customer service. Based on technology from OpenAI, the software can draft contextual chat and email answers to customer-service queries. It can help marketers come up with customer categories to target, and write product listings for e-commerce.

 

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