The German sportswear giant is left with few good options for its Yeezy brand – a once-popular and lucrative segment of its business that was irrevocably tainted during West’s high-profile meltdown.
Adidas wouldn’t be the first company to torch its product. Several retailers, including Burberry, Coach, Victoria’s Secret, Louis Vuitton and Nike, have opted to destroy inventory that went unsold as a means of clearing surplus supply. Any effort to resell “zombie Yeezys” under a new label carries its own risks, according to Wedbush analyst Tom Nikic.
Send them to Haiti. They might as well have some decent shoes to wear with the Philadelphia Eagles 2023 Super Bowl Champs T-shirts.
OR. hear me out. Donate it to like some organization.
Drop them off in Africa!!!
Adidas 'burning' 😂😂😂😂😂😂
adidas should sell them at a discount to the government or unfoundation to give to under privileged countries. Better yet have GavinNewsom buy them and distribute then to the homeless in San Francisco and Los Angeles.
Just donate them to bums and kids. Problem solved
please do it, the resale value are gonna be superb! Aye selling some, dm me
Bury them next to the ET video games in New Mexico.
Look, adidas doesn't have to 'literally burn' anything at all. They need to: accept the L, hire Ye (Kanye West); pretend to care about the backlash for hiring Ye, increase YEEZY prices.... sell them 💸💸💸💸
They look horrendous
Why not donate it?
That will hurt their ESG score lol
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