Adidas’s new boss takes the broom to management

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CEO Bjorn Gulden announces a raft of changes at the top and slashes the sports brand’s dividend, but it's still not clear what the company will do with $1.3bn of unsold Yeezy gear

Adidas slashed its dividend and shook up its management as new CEO Bjorn Gulden tries to turn about the crisis-beset German sports brand.

Despite vowing to speed up decision-making, Gulden held off on the biggest question investors are asking of the German sportswear company: What will it do with $1.3bn worth of unsold Yeezy gear?..A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and TimesLive Premium.

 

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I'd target another $16m retrenchment package like his predecessor

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