richer and more engaging experiences. That’s one of the most effective ways to create and sustain competitive advantage. The challenge is to offer those experiences at scale without depersonalizing or commodifying them.
Digital humans are already making real money for their employers. Soul Machines, an autonomous animation software company, has upwards of 50 digital humans deployed in organizations around the world. According to cofounder Mark Sagar, one client in the cosmetics industry, whose digital sales assistant recommends and models products and engages with customers about how to use them, has seen sales conversion rates increase dramatically.
Why do we ascribe a personality to what we know is an artificial construct? Because we can’t help but respond instinctively to anything that appears to be human. Research from neuroscience shows that our minds are attuned to and react emotionally to facial signals. That’s why most people prefer to communicate face-to-face rather than over the telephone.
Companies can create their own simple digital humans for a range of purposes—to make video clips, for instance—by subscribing to or buying licenses from Synthesia or other platform vendors. Users choose a digital human from a gallery of options and apply a simple text script or incorporate it into automated digital channels. If a fully interactive, intelligent digital human is needed, firms will most likely need to partner with a specialist.
Second, consider the depth of the interaction: Is it personalized to each customer? In some cases, a person has regular exchanges with the same digital human, which “learns” and “remembers” the customer and becomes more and more personalized over time. In other cases, regardless of whether the interaction is transactional in nature or experiential, no personal relationship is developed between a specific customer and a specific digital human.
The digital humans shown here, created by Epic Games, Pinscreen, Soul Machines, and Synthesia, have been implemented at companies in industries ranging from banking to cosmetics.Digital Domain, best known for creating digital characters for the Disney Marvel films, is developing digital assistants for Zoom, the video communications company. Its digital human Zoey, for example, attends Zoom meetings and monitors the conversation.
🥲.. if this keeps up, unemployment will skyrocket in the nearest future: in a very deadly way 🥲
LarryPageFan That's not a human
'digital human' lol, you people are really the worst