This year, the US-based company held its annual Anime Awards in Tokyo for the first time, with the art form's heavyweights gathering for what have become some of the industry's highest accolades -- and a sign of Crunchyroll's influence.
"We are really excited to see it become a global movement and be adopted across the globe," Crunchyroll president Rahul Purini told AFP at the awards. The global market for Japanese anime grew 13 percent to an all-time high of 2.74 trillion yen in 2021, according to the Association of Japanese Animations.In the United States,"there is a surprising amount of understanding that is not kids' cartoons", Rebbapragada said.Crunchyroll can claim some of the credit: it is now dubbed the world's largest online anime library, present in over 200 countries and territories.
The company believes the range of titles it offers is part of the reason for anime's expanding market, with content going beyond traditional"shonen " anime centred on coming-of-age tales about swashbuckling heroes.
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