presented its fall collection during Milan Fashion Week, drawing inspiration from the homelands of its key fibers, referencing Peru to honor its vicuña, Mongolia for its renowned cashmere, and New Zealand and Australia for wool. For the first time, the brand showcased its men’s and women’s lines together.
First of all, I’m so happy to have joined Loro Piana: it’s an exceptional maison. For me it’s the pinnacle of the Italian luxury, the quintessence of luxury. It was important to discover the heritage, the history, the hundreds of years of history of Loro Piana, which is very interesting and fascinating. Also, I spent time discovering the people, meeting the teams, going into the ateliers, the factories, the shops and I saw and met incredible people.
[Pointing to the Spagna jacket on a mannequin], this is one of the iconic pieces as well, and we reworked the fit, the details, because Loro Piana is all about detail and so we brought it back to the collection. For me, “icons” do not remain the same forever but need to be animated and re-adapted. It’s the whole look which creates the silhouette. The silhouette is also created through the accessories.
Clients tell me of products that date back 25 years and they are impeccable. For me this needs to be communicated, so we took a little bit more time to communicate the savoir faire.
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