“In the new store layout, we wanted to provide the opportunity to showcase inspirational moments for shoppers,” said Arnaudo, adding that the front of the store should be as exciting as entering one’s home. The entrance of the newly remodeled stores showcases two significant factors; Ulta’s Beauty’s unique beauty perspective and beautytainment.
“Over the last two years, the U.S. beauty category experienced unprecedented growth, reflecting various factors such as product innovation, expanding regimens, new social media platforms, return to work and resumed social activities, and the elevated connection between beauty and overall self-care,” said Kimbell. Price increases in the beauty sector contributed to revenue growth in 2022.
Ulta Beauty plans to open 25 to 30 new stores in 2023 and remodel or relocate another 20 to 30 stores. Over the next two years, the company expects to open about 100 stores. All new and remodeled stores will have the newly designed store layout. The company is focused on buy anywhere, fill anywhere capabilities and plans to continue accelerating growth across its digital platforms and bringing together physical and digital experiences.