, Nike said 43% of its executives, defined as vice president or higher, are women, up from 39% a year ago and on track to hit a 45% goal by 2025.
Nike also remains focused on a business plan called the Consumer Direct Acceleration or CDA, which prioritizes direct and digital sales. "These changes will further build on our strengths and underscore our commitment to accelerate our women's business, invest in our geographies, and further grow our top talent," Heidi O'Neill, Nike's president of consumer and marketplace, said in a press release announcing three of the changes."We remain committed to transforming Nike faster to define the marketplace of the future and unlock the next phase of growth through CDA.
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