Filmart: China Film Pavilion Welcomes Visitors to “Tell the China Story”

The China Film Pavilion has also been designed to encourage trade negotiations between interested parties and an area has been set aside for one-on-one meetings that aim to both match international filmmakers interested in the domestic Chinese film market, and in taking domestic Chinese cinema and its depictions of unique “Chinese cultural elements” out into international markets, according to CFCC.

The Chinese film market is coming off a 2023 Spring Festival season that recorded the second-highest box office for the season in history. Over the stretch of the weeklong Chinese family holiday period, box office soared past $1 billion , which marked a climb of 12 per cent from results recorded in 2022. Those figures were driven by a number of successes including that of the Frank Guo-directed, which has collected so far more than $560 million .

Fittingly, given these circumstances, the CFCC has reported “wide attention of exhibitors at home and abroad” as the China Film Pavilion has traveled. The same results have so far been enjoyed at Filmart where the China Film Pavilion has welcomed international filmmakers and exhibitors to “carry out face-to-face exchanges on site, with lively atmosphere.”

The past few years have seen a major shift in the way the world does its business and in keeping with this China Film Pavilion has showcased a “Multi-channel Promotion.” This has included positioning its exhibitions simultaneously online via both Filmart’s online platform and the China Film International Copyright Trading Platform.

To facilitate the sharing of information about the Chinese film market, the CFCC has produced bilingual booklets to explain the China Film Pavilion’s purpose and function while also introducing China-foreign film co-production policies and those of a number of Chinese film companies.

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