The unit that houses its snacks, including Cheez-It and Pringles, plus its international cereal brands and plant-based foods will be called “Kellanova.” And its North American cereal business, which includes Frosted Flakes and Froot Loops, will be called “WK Kellogg Co.,” the company announced Wednesday. Kellogg announced last year that it was splitting into three different companies to “better position each business to unlock its full potential.
However, they’ve ditched the periods in WK because it signals the “start of a new, unwritten chapter,” according to Gary Pilnick, the company’s new CEO. The logo design is based off his signature and elevates the “Co.” because it’s “emphasizing our ambition as a 117-year-old start-up taking Mr. Kellogg’s original company to new height,” Pilnick said in the release. Employees helped decide the names, Kellogg\n \n said.
🤔
Customers will continue to use the previous name.
Kellanova?
Consumers will still call it the old name
Flakes of corn?
THA NAME SHUD B 'ORANGE MAN BAD'!
Total Rip Off Price Opportunists or TROPO
That's great.
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