Just like the NFL regular season and playoffs leading to the Super Bowl it is all about destination television, this tournament follows an equally consistent scheduling formula, year-in, year-out. Fan engagement is built on the familiarity of the Sweet Sixteen, the Elite Eight and, of course, the Final Four.
It all starts with wall-to-wall television. It features as much if not more in the way of video streaming — in fact, the men’s tournament represented the tipping point for video streaming for CBS, especially in the past five to seven years.
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