OPINION | The myth of consent: How well do data privacy laws really protect consumers? | Business

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Consumers may be overestimating the degree to which their data is protected by regulations, writes Ahmore Burger-Smidt.

Consumers rely on digital platforms such as Google, Amazon and Takealot to gain wider and more convenient access to a variety of goods and/or services.

In acknowledging the need for further privacy and data management policies , various leaders in the information technology and communications industry have stated their desire for more comprehensive data protection regulations.

One of the more relevant features of digital platforms' data collection and/or management practices involves the selling of user data to third parties - including credit agencies, marketers and other similar service providers. The European Union's attempts to regulate the ITC industry have led to unintended consequences. For example, the General Data Protection Regulation is aimed at protecting consumer privacy.

Thus, inasmuch as interoperability may lend itself to the levelling of the proverbial 'playing field' from a competition perspective, it should not be achieved at the expense of data subjects' right to privacy and data privacy legislation.A deep dive into the big business story of the week, as well as expert analysis of markets and trends.The Protection of Personal Information Act provides for the legal processing of personal information in the absence of consent.

 

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Vodacom is the best at selling personal data 🚮

News agency that excel at reporting fake news💩🚮

That’s shocking 😳

Data protection doesn't apply if the regime identifies you as someone who cares about White people. Whites need to learn and deal with the fact that Justice isn't blind, it's antiwhite.

They sell our data to other companies and we get these 086... calls whole day

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