How A TikTok Ban Could Affect The Music Industry

The same has been true of TikTok, except that TikTok did specifically have music in mind early on when it acquired Musical.ly, another Chinese app that enabled users to create lip-sync videos. Otherwise, TikTok’s early disregard of music copyright issues helped it to build up a huge user base while it negotiated with record labels and music publishers.

Another sign of TikTok’s further autonomy is its ability to create its own music stars independently of the record label system. YouTube produced several breakout megastars, such as Justin Bieber, Carly Rae Jepsen, PSY and Luis Fonsi. Yet most of these had backing from major labels or management in the first place; YouTube mainly helped them get exposure in markets beyond their native countries, including in the U.S.

In contrast, artists are doing more to create TikTok-friendly music content. The main impetus for this is TikTok’s emphasis on short clips, whereas YouTube allowed up to the length of most songs from its earliest days. Some artists post clips from their full-length songs on TikTok to promote them and steer fans to Spotify and other streaming services as well as to.

But above all, there’s mounting evidence that maintaining a constant presence on TikTok is becoming a necessity for artists who want to build their fan bases. This just hasn’t been as crucial on YouTube. And some artists resent having to feed that beast every day , so this trend will increase the proportion of social-media-savvy artists who hit the top of the charts—and increase the amount of nagging that labels and artist managers have to do to keep them there.

No industry should be so reliant on a service, that if a service stops it could damage an industry for good.

How a tic tok ban would help the mental health of the children.

The music industry would actually have to try signing people with talent AND a following again 🥹

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TikTok says it has 150 million US users amid renewed calls for a ban | CNN BusinessTikTok now has 150 million monthly active users in the United States, CEO Shou Chew confirmed on Tuesday, in a clear attempt to highlight the platform's vast and growing reach in the country amid renewed calls for a ban. That's almost 40% of the population in the United states. Holy fuck time to just shut the country down and give it to China. We're doomed. So what does TikTok produce...crazy people.... What does any social media app produce...nothing tangible or useful to the advancement of technology and intellect.
Source: CNN - 🏆 4. / 95 Read more »