From fashion to food: How a small business pivoted during the pandemic

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The company's closure is unexpected, considering that the brand held an anniversary party and launched its Hello Kitty-licensed line of bags. That is until you factor in a global pandemic.

closed its doors.

About 228,863 other businesses, however, were established during the same period as the pandemic catalyzed a digital transformation, shifting the landscape for businesses and customers.Katre Instead, she designed clothes for local seamstresses to make and sold them at bazaars and online. She also sold faux leather handbags and accessories, which eventually became popular. website, and she eventually designed and sold leather handbags handmade by artisans in Marikina.At the height of the business, Katre had 11 full-time employees, including an in-house artist and an account executive for corporate orders.

“I was not worried at first, because we had savings,” Kat said in an interview on March 13, coincidentally, the same day she decided to officially post a message of gratitude and announce the brand’s retirement online. In October 2020, they conducted Katre Live events over social media, digging into their burgeoning inventory of bags still in boxes. To entice buyers, they offered discounts, free monogram services, and free shipping.

 

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