Pepsi's new logo inspired by '90s design, taps Gen Z nostalgia

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 41 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Business Business Headlines News

Pepsi's new logo takes inspiration from its '90s design, tapping into Gen Z nostalgia for the era

reported Saturday, the preppy aesthetic that was channeled by brands like Ralph Lauren in the '90s.

This nostalgia for the period when Gen Zers were either in early childhood – or before they were born –might be most apparent in style choices, but now it looks like Pepsi is calling back to this era as well. A Pepsi spokesperson did not immediately reply to Insider's request for more information, sent outside US working hours.

The return to the '90s emblem also goes against the trend of everything from fashion houses to soccer clubs modernizing their logos with simplified designs.Last year, one viral tweet questioned why the likes of Yves Saint Laurent and Balenciaga were doing away with their stylized fonts in favor of basic ones with similar appearances.

Burberry was among those companies, replacing its knight logo and serif font in 2018, before bringing them back

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Pepsi has a new logo | CNN BusinessIf someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word 'Pepsi,' probably, in that globe. Cool Ah, yes, the typography is slightly different alright Here's my idea for a soda company logo -
Source: cnni - 🏆 326. / 59 Read more »